Johannesburg, South Africa – Sasol Rewards, Sasol’s customer loyalty programme offeringthat gives members access to fuel, convenience and lifestyle rewards, has been recognised at the 2026 South African Loyalty Awards, receiving top honours in the Best Programme: Fuel category and a highly commended recognition for the Danki Mzansi campaign in the Best Short-Term Loyalty Marketing Campaign category.

The awards celebrate excellence and innovation in loyalty, customer relationship management and customer engagement across South Africa. Sasol’s recognition affirms the strength of its customer-focused approach and the continued growth of the Sasol Rewards programme since its launch in 2022.

Sasol Rewards has grown to more than 2.4 million members, with loyalty members now contributing 65% of total sales. Over the past year, the programme returned more than R251 million in value to customers and maintained an 88.6% redemption rate.

In their citation, the judges said Sasol Rewards “impressed the judges through its ability to deliver meaningful customer value alongside strong commercial results”, adding that the programme’s evolution beyond fuel savings into a personalised lifestyle and convenience ecosystem made it a worthy winner in the fuel category.

Sasol was also highly commended for the Danki Mzansi campaign, which formed part of the company’s 75th anniversary celebrations. The campaign recognised Sasol’s long-standing relationship with South Africans through rewards, competitions, gamification and customer activations, while strengthening engagement with Sasol Rewards.

The campaign generated more than 1.6 million entries and delivered strong customer participation across multiple channels. Judges described it as “a smart, integrated loyalty campaign that combined strong commercial outcomes with meaningful customer engagement”.

Pertunia Sibanyoni, Vice President: Mobility Solutions and Marketing at Sasol, said the recognition reflected the strength of the programmewas a proud moment for Sasol and the commitment of the teams andits partners who support it.

“Winning Best Programme: Fuel and receiving recognition for Danki Mzansi is a proud moment for our team and a celebration of what we can achieve together. I would like to thank our franchisees, site staff, key partners and Sasol employees for their unwavering commitment and support. Their dedication to delivering great customer experiences every day has been instrumental to this success. To our customers, thank you for your loyalty, trust and continued support. In the spirit of our campaign, we simply want to say: Danki Mzansi. This achievement would not have been possible without you,” said Sibanyoni.

The recognition reflects Sasol’s commitment to delivering meaningful customer value through accessible, relevant and rewarding experiences. It also acknowledges the dedication of the Sasol Rewards team and the many colleagues who continue to bring the programme to life for customers across South Africa.

Visit www.sasolrewards.co.za to learn more.